In simple terms the Electronic Cigarette is driven by microelectronic technology, a small rechargeable battery and cartridges containing nicotine with a scent of tobacco flavour. The Electronic Cigarette produces the tactile and craving satisfactions that traditional smokers seek. It also triggers a vaporizing process that releases a simulated smoke that is actually a vapour mist that harmlessly evaporates into the air within a few seconds.

This clever device has endless advantages over the cigarette. First of all, the Electronic Cigarette contains no tar or tobacco smoke which are linked to heart disease and lung cancer. Secondly, the Electronic Cigarette is completely unobtrusive to anyone around you and the environment allowing you to "vape", whenever you want. Thirdly the lack of flame from the Electronic Cigarette guarantees no fire hazard and finally, the Electronic Cigarette can reduce the cost of smoking tobacco by up to 75%.